Blink Express

Project Overview

The brand needed an identity that works in Arabic and English and stays clear everywhere.

We built a flexible logo system: a two-line English primary logo, a wide version, two Arabic versions for local use, and a standalone mark. Three colours with fixed ratios: light mist for backgrounds, navy for text, red for key accents only. Type: Alexandria for Arabic, Montserrat for English.

The client received the full logo package and brand guidelines.